The publisher of Women’s Health & Fitness magazine is promoting newsagents as the go to place to purchase the title in their latest email newsletter to people interested in the magazine. This kind of support by publishers direct to people who have registered an interest in their title is terrific for newsagents.
I’d urge more publishers to use their databases, social media connections and other free marketing platforms to promote newsagents as the go-to retailers for their titles. I’d urge newsagents to support titles promoted in this way in return.
We are supporting Women’s Health & Fitness with a half waterfall display in-store – at an ideal shopper eight … to make it noticeable to those visiting our women’s magazine aisle. wee wanted to show off the free bar which is bagged with the magazine. Also, we have placed it between two popular titles to further support the magazine.