We have been promoting the latest issue of Frankie magazine with this artistic aisle-end display which faces the dance floor and toward the front of the shop. I love that our team has again kept the display in line with the style of the magazine.
We also have Frankie in a half waterfall display in the usual location for the title.
Early indications are that this issue will continue to growth trend for the magazine. We have shoppers who come to our shop specifically to purchase Frankie – they like that we always carry the title and respect it as we do. There is a connection with the Frankie reader which we nurture in the way we work with the title. I think they appreciate it.