We have been successfully promoting the latest issue of Diabetic Living magazine with tactical placement next to newspapers, with weekly magazines and, for a few days, at the counter. Diabetic Living responds well to this attention, delivering sales from these high-traffic locations. I even saw one shopper purchase a copy as a Christmas gift.
I’d urge newsagents to check where they have Diabetic Living. If it is with health titles, consider co-locating in a high-traffic location as we do. Count how many you put there so you can see if the location works. I am confident that this small about of attention will deliver incremental business.
There are many ways we can grow magazine sales.
The current issue of Diabetic Living has not got a pull out section on how to lose weight forever as claims please double check.