Further to my post about Melbourne Home Design + Living, we have one copy left and have switched to this in-location display with sister titles from the publisher. This is a title which would not be on the radar for many newsagents yet it is a title which responds to time in the spotlight as I have mentioned here several times previously.
In our businesses there are many titles which respond to such attention. These are the titles we can use to drive incremental magazine business for our newsagencies.
Magazine range is the most significant point of difference the newsagency channel has yet too often newsagents treat managing magazines as a chore rather than an opportunity. Sales fall beyond average as a result.
Our shops are full of opportunities and this is what I try and embrace with even small engagement like for Melbourne Home Design + Living.