In another example of a brand commitment delivering valuable dividends, we are promoting a range of Smurf branded product as part of our Christmas offer.
Sure enough, the range is selling.
What you can see in the photo is all we have left of Smurf branded product. Sales are sure to be helped along today by The Smurfs: A Christmas Carol which aired on the Seven Network last night.
I notice that grandparents, aunts and uncles tend to go for the branded products as they are a known quantity. In the case of the Smurfs products, there is the nostalgia connection as well.