I received feedback from Brett Carey of newsXpress Deception Bay about a successful and simple marketing campaign he was running on the receipts produced by his newsagency software.
Just had a customer call me. She just read on her receipt that we had cheap Ink and Toner. She had just bought HP02 from Harvey Norman for $19.95 and thought she would check us on price and was stunned that we were at $12.50.
She will buy from us from now on and she will tell all her friends too.
Two minutes work on Tower and $$$’s in the bank.
More newsagents should use this free marketing platform. It’s free and can drive sales.
FYI. This is not a newsXpress campaign, any newsagent with the receipt marketing facility in their software can do it.