We have started carrying FBM – Family Business Magazine and are giving it good positioning in our business titles section. It is physically bigger than an average magazine so we have had to juggle space to fit this odd-size title in. It’s an IPS title so we will give it a run and keep it if we can get an economic return from the investment.
The IPS title roster is helping us extend out reach of special interest titles. This is important as it improves our credentials as a magazine specialist. This is important with two major supermarkets nearby with refreshed magazine departments which only offer the top 200 titles.