Check out the poster sent out with The Daily Telegraph today, making newsagents part of what I am guessing is a paid for advertising campaign with Coles.
Why would a newsagent put this poster out? Coles sells newspapers. The last thing newsagents need is to drive newspaper shoppers to Coles and feed the uncompetitive supermarket duopoly in this country.
Nothing would surprise me as to the behaviour between the duopoly & Fairfax / News Ltd. The supermarkets were not so long ago a subagent to Newsagents, now they are direct supplied with newsagents receiving 12.5% commission. This turnaround in procedure leads me to question just how much commision / payment supermarkets receive.
Did these two business’s ever have any respect for the Newsagency Channel?
They do not see us a customer.
They never did.
Newsagents were and are their property/chattels, rather than customers.
That was made very clear to me very early in the piece by one circ. manager, who was incredulous that I’d dared to describe ourselves as one of their ‘customers’.
Y & G – It does leave a bad tasts in ones mouth, this mentality. Circulation only does what has been their culture and what is their edict to certain account holders from within.
Their mentality is that their product produces foot traffic into our business’s, I cannot argue with that but that does not mean we are to be treated with disdain at times.