No sooner had we started putting out Cooper, the new interactive plus / book pack from Hallmark and a customer purchased one.
It’s in a terrific location, at the front of the newsagency, facing into the mall. With Jingle selling out thanks to the TVC, it is easier to sell cooper as more people understand the product and how it works … with Cooper interacting as the book is read.
While not Christmas themed, Cooper is set to sell well in the lead up to Christmas. It’s an easy gift to purchase.
Having the Hallmark branding gives confidence. I think shoppers are wary of cheap China product which dies after one or two uses.