Here is a good example of an allocations increase I agree with. Our supply of Psychology Today was increased from two copies to three on the back of sell outs four issues in a row.
Click on the image if you want to see the supply and return data for the last year.
While we were left without this title on the shelves for four issues, I’d rather than than having a copy left at the end of the month. Without empty pockets into which move titles not displayed full face newsagent could not do justice to everything they receive. Just ask any newsagent, I am certain their would advise that they receive more titles than they have pockets for.