Every time we co-locate Weight Watchers magazine with weeklies we see an increase in sales. While we have the title in its usual location, it is this second location which facilitates impulse purchases. We try and remember to do this second placement for the first week or two of the on-sale. As the photo shows, we don’t give the title the best position – this is reserved for the weeklies. Even with just the masthead on show it works from here.