We are promoting the heck out of the latest issue of The Australian Women’s Weekly. Besides this display with our daily newspapers, we have a waterfall in the usual location, placement in our ACP impulse stand and an impulse purchase unit in a second location in our busiest magazine aisle – away from the main display of the title. This first week of the on-sale is key … hence all of our activity.
On the magazine itself, the Sarah Murdoch cover continues the focus on a younger reader for the title. It is a pity that the full cover is covered by a cookbook stuck on the bottom half – the impact of the cover shot is lost in my view.