We have sold out of our 2011 Advent calendars in good time. We positioned them at the front of the newsagency and used the traffic they generated to drive sales of other Christmas related items. It’s worked a treat … selling our of the Advent calendar and delivering excellent sales of nearby items – making for more valuable shopping baskets.
Having the Cadbury brand Advent calendar helped sales as it make customers more confident about the quality than what they get from businesses which sell generic brand Advent calendars. It fits with our commitment to brands in-store.
Received our delivery yesterday – hope we have the same result!