We have moved newspapers from the front counter further into the store. We have done this to create a better shopper experience. With sales up our counter was becoming log-jammed and making getting to newspapers more challenging. Also, we have expanded our newspaper product range and at the counter we could not fully display these and make the most of the expansion opportunity.
We have encountered some push-back from regular shoppers about the move but that faded after the first couple of days.
Like any move in the business, we will monitor sales and make adjustments if necessary. Our goal is to grow newspaper sales from this store over time. The new location for newspapers should help achieve this by making them more accessible and more easily browsed.
This latest change is another in the various changes we are making in-store, flowing from the magazine relay we undertook last month.