We have tweaked the placement of our top three gardening titles to try and increase sales beyond the growth we are already seeing. Each title is getting time at the front, so that the full face can be seen. Putting this next to english weekly titles and before me move into home and living gets garden titles seen by more shoppers than if we left it in the usual location.
We have Gardening Australia, Burke’s Backyard and Your Garden in these prime three pockets as they are our best performers at this time of the year.
This is the time of the year to promote garden titles, to make the most of the springtime seasonal opportunity. Sales are excellent.
Great idea Mark – I’m off to do the same thing here! Thankyou!