Further to our promotion of the latest issue opt Prevention magazine, we have been using other pockets in the health area of our magazine department to promote popular titles and topics. We review the titles being given feature position each week, remembering those which respond best to the full face display at the front of the eye level display. As he photo shows we also mix titles from find when appropriate. I figured that the Weight Watchers cookbook was worth a try between WellBeing and Good Health.
My experience is that a small investment of senior management time in your magazine department can increase sales. Too often, newsagents leave magazines to junior employees … and then they wonder why the department is not performing as well as the rest of the shop.