Our promotion of the latest issue of frankie magazine is working well, so well in fact that we have ordered more stock. If this extra stock sells, and we expect it to, we will have driven well into double digit growth compared to the last issue which achieved double digit growth on the issue before.
We get in early, in the first week of on-sale, with ordering extra stock to ensure that we have enough to get deep into the on-sale. By looking at sales in the first few days of a monthly we can usually predict what we will need.
I’d urge all newsagents to look at their sales of frankie. This is is a title you can use to achieve growth in magazine sales and to attract younger shoppers.
I have placed mine in a few prime spots so far and yet it will not sell .
Being in a shopping centre with broad appeal helps us. It works best for us when on an aisle end as shown in the photo.