We are promoting the latest issue of T3 magazine as the feature magazine in our technology section.
This simple in-location display is seen by all browsers of this section as well as all guys shopping the computer, car, bike and sports area of our magazine department.
This is a smaller format, less intense in-loction display. It is designed to act as a beacon without detracting from the overall magazine offering in the space.
The goal with these displays, beyond selling more magazines, is to make the magazine department look more fresh and relevant than the usual aisle of magazines all in a line. We don’t want to look like an average newsagency.