We are promoting the latest issue of Cleo magazine in-location at the entrance to the aisle where the magazine is usually located.
All the girls and women who enter our women’s magazine aisle get to see this display, along with some looking across from other aisles.
We are in a smaller format store, by choice and preference, and so we have to make the most of every space opportunity. We can lease in-location displays up for longer than a more traditional billboard type display.