A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting the 2012 frankie magazine calendar

We were fortunate to get stock of the 2012 frankie magazine calendar.  Placed next to the frankie magazine it is selling well.  We will be out of stock in a couple of days.

Getting known in the area as the go to place for frankie products – the magazine, diary and calendar – is important as it makes us relevant to a demographic which is a challenge for the more traditional (old school) newsagency business.

We are focused on being relevant to younger shoppers, from primary school through to mid twenties, while maintaining relevance to older shoppers.  Our growing sales of frankie magazine show that we can attract more of the younger shoppers and make this commercially viable for us.

0 likes
Calendars

Join the discussion

  1. Y&G

    Oh, that’s a nice cover!

    0 likes

  2. SHAUN S

    now if only there was a sticky note for the front cover

    0 likes

  3. h

    Last year I was allocated 6 Frankie Diaries and sold them all. This year I was allocated 10 and have sold 6 so far. I was not allocated any Frankie calendars so have just ordered 2 online on the Gotch site (Code 10844), keen to see if they will sell. Last Dec I was selling about 30 Frankies per issue, at the moment about 50 – it’s been a real hit here. I do talk about it a bit at the front counter, but I think word of mouth has had an effect too.

    0 likes

  4. Olympia

    I’m interested in purchasing a Frankie Calendar if it’s still available. Please contact!!!

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image