A week back we shifted focus of our Halloween display to face out into the shipping mall. The display has been drawing excellent traffic.
At the newsagency yesterday a mum was dragging her kid away saying that the fork and face mask would be cheaper at the at another shop. Well, no. I checked our prices against others in the centre and we are cheaper.
I’d go as far as saying that newsagencies are the best value shopping destinations for Halloween product. We are promoting our price difference with some posters this week. however, we have to do this in a way which does not breach our agreement with the landlord.
From what I can see, supermarkets are using Halloween products to claw back GP from the thousands of items they are discounting. i.e. get them in with cheap milk and bread and charge way more than they should on Halloween product.
I’d urge shoppers who come by this post about Halloween to shop at their local newsagency for Halloween products. You are likely to find a better range at better prices.
Newsagents with Halloween products in their newsagency and a Facebook page – promote it this week and be sure to promote that your prices are competitive.