At Page One at Hong Kong airports a couple of days ago I noticed this display of magazines. The stack is so high and each magazine bulging because of the free gift included between the pages of the magazine.
Each magazine was wrapped separately to facilitate easy stacking – essential in a high volume business like this where each title has its defined space and cannot go beyond it and where their will not tolerate having to clean up junk which falls out of titles.
Of course, in high traffic transit locations shoppers don’t spend the time browsing titles that we would experience in newsagencies back in Australia. While I complain from time to time abut the space magazines with free gifts can take to display, being able to show off the gift can deliver a far better sales outcome for us.
How about the thats life freebie , friggin rediculous . you can fit 5 mags where you would normally fit 45 .
Shaun S,
Eat the noodles !!!
problem solved. They’re yummy.
Funny you say that Max one of my staff tells me her kids lovem .
i removed everyone of them but offer them to every one that buys the mag , most say no thanks .
the take 5 freebie the week before was a good seller i had people buying a few different colours of them and sold out early which is always good
why would you take the freebie off the mag??? might be a pain in the arse to stack, but its the freebies that will help with impulse shoppers. the people that grab the mag and are then offered the freebie were always going to buy it and probably do every week, as lame as the gift is, it would tip a few shppers over the line if deciding to buy or not, people love a freebie whatever it is. besides what a waste of time opening all them plastic bags up to remove the gift, easier to leave them on a sell a few extra mags as a bonus.