A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Halloween at the sales counter

This counter unit display of bean bags is proving to be a winner leading into Halloween.  It’s a low cost nice impulse purchase opportunity.  I like it because it connects the sales counter with the bigger Halloween offer elsewhere in store.  On weekend especially when parents are accompanied by kids these things move nicely.

We track the efficiency of our counter space, leveraging every opportunity possible to deepen the basket and deliver the best commercial outcome for us.

 

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