In a bold and welcome move, Express Media Group (EMG) has announced to newsagents the dropping, permanently, of full copy returns. This cuts the cost of returns for newsagents. It also demonstrates that ENG accepts accountability for a commercially viable scale out to newsagents.
This move on top of the 75% margin for the first stow re-launch issues of Truckin Life, the two-month trial of higher margin for all EMG titles and the switch to four weeks on-sale makes for a package of bold and welcome changes for newsagents and their relationship with Express
Here’s a to do list for newsagents to maximise the opportunities:
- Contact Express on (02) 8719 3503 or at circulation@emgroup.com.au or by going to http//newsagents.emgroup.com.au to make sure that you have enough stock of their titles especially Trucking Life.
- Check out the title range and be sure you are placing titles to make the most of the opportunity.
- Train your employees to help you make the most of the opportunity with better placement and good product knowledge.
Newsagents have an excellent opportunity here to demonstrate how much they value a publisher engaging with them. Other publishers are watching the moves by Express and how newsagents do or don’t react. Please don’t let the channel down.
I and others and been highly critical of Express. Their moves in recent weeks show that they are prepared to listen and change.
Once again I want to thank EMG for their initiatives – so refreshing to have a gyroup to work with rather than battle!! I am giving their magazines every promotional opportunity to increase sales & have a lovely win-win situation.
Ditto Narelle
The silence if deafning on this post its embarrassing. This is such a breakthrough for the Newsagency Channel.
I guess this is just a whinge blog, this type of change did not happen just because EMG wanted to do it. Thanks to all who worked infront and behind the scenes to see this change.
Derek,
Why such a patronising tone on every topic you visit.
Does the whole world have to stop & pay homage every time something good happens in the industry.
No doubt this blog and its author and contributors have had an impact on some of these good things but if you went back through the blogs I am sure you will find as many positives as there are negatives.
In previous blogs you have stated that you don’t often agree with me – such is life – but some of us are too busy keeping the wolf from the door to take time out to blog!
Silence is not necessarily deafening nor an indicator of apathy – sometimes people refrain from comment unless it’s worthwhile.
Have a nice day!
Kudos to Express, who called me yesterday to check my supplies and see if I needed top-ups. Many thanks to all who helped bring this change about. I look forward to engaging this way with more publishers in the future.