We put together a display promoting products just for school holiday shoppers and it worked a treat. Craft items, toys, kites, games, party supplies, Halloween items … they all work as part of the school holiday opportunity. This promotion is deliberately not about price … as the marketing collateral indicates. No, it’s about letting parents know that we have a range of products which can help families through the school holiday period. The collateral we are using connects beautifully with the opportunity.