It is disappointing to see Time magazine being offered for 73% off for a one year subscription with a Groupon deal. While only 8 have signed up so far, the deal has quite some time to run.
Discounting a products this much must discount it in the eyes of the consumers. Do the publishers want to indicate their the content in Time magazine is worth that little per issue? I thought this was a premium title.
I understand the place that discounted subscriptions play in the magazine sales model … but 73% off?
Time has always been one that has played the discount game though. I remember going back 25 years or so to when my father used to get it on subscription because of the 60% odd discount that was offered even back then ! Something I hadn’t really thought about much until I saw the Groupon offer in my inbox and then again here. I guess magazine sub discounting isn’t as new as we think (seems to be a hell of alot more prevelant now though).