I love team members who take initiative. I was sent this photo over the weekend of our new Halloween display while I was away from the shop.
While the old Halloween display looked good and was working 9(selling), this new display has the drama and fun of Halloween … live and on show in-store. Talk about retail theatre. I love it. I love Halloween because we get to have fun and the newsagency itself gets to have fun.
While the supermarkets and so-called discount shops sell Halloween products, that is all they do. We engage and have fun with the season with our customers. It’s a great season for us to show off our point of difference.
This display will evolve as we get closer to the big day.
PS. we are cheaper that other outlets and we have a terrific margin.