In addition to robust promotion of The Australian Women’s Weekly, we are promoting the annual Pink magazine which is on the back of the current issue of AWW.
We have promoted these as two separate titles in the past with success. I’d encourage all newsagents to do this.
AWW is also on the Pink display to make the connection in the minds of our shoppers.
We will keep promoting Pink for another full week. There is no doubt that it helps sales of AWW.
I was wondering if the Pink Magazine is being printed this year (2012). This morning I bought the lastiest AWW from the usual newsagents that has the Pink Magazine attached to the back of AWW over the last few years, and it wasn’t there!!!
Can you please help me?