The Courier Mail newspaper in Queensland yesterday was priced at $1.10 instead of the usual $2.00 for the Saturday edition. Newsagents had to reprice the newspaper otherwise shoppers could challenge them to sell it at the lower price according to consumer regulations.
While these things do happen from time to time, I know from what several newsagents told me that it was frustrating having to deal with this on a bust Saturday morning when senior people are less likely to be in.
It made the TV news last night in Queensland as well.
The challenge for newsagents is considerable, not only in their own retail sales but in what they supplied to sub agents. What if they did not provide incorrect pricing advice to a supermarket, for example? Who is responsible in this situation?