Picked up The Sydney Morning Herald on Friday and was disappointed to see the masthead of this once great newspaper partially obscured by another post-it type stuck on ad. I feel for the editorial professionals when their advertising colleagues treat them in this way.
Bucks over content … it’s a commentary on the challenges of the print newspaper.
I understand that newspaper publishing companies are businesses and that they need to be profitable. Chasing revenue by covering your brand does not make any sense to me, especially with a stuck on ad which readers don’t like.
I would say their shithouse content is a bigger problem
maybe it does work for them , why else would they do it