It is still a month away and already Halloween products are selling. We put our stock out Thursday night and sales have been strong since.
While we have an excellent margin on our Halloween 2011 product, we are still beating other retailers with exactly the same Halloween product. This is another example of newsagents being price competitive – contrary to consumer perception. We are letting shoppers know through conversation on the shop floor.
We are chasing a Halloween sales bump of 25% on last year and have resourced our Halloween display accordingly. Being in a busy shopping centre helps as it delivers new shoppers regularly.
Early sales underscore the value of going out early with Halloween and other seasons. Being school holidays is a key reason for our success these past few days.
I love Halloween as it brings a terrific element of fun to our newsagencies in the run up to the busy part of Christmas.
Yes we are putting ours out as well it seems to be getting the kids draging parents in to look at our props we have got to gether with the coles staff they are going to dress up as well on oct 30th
has anyone rec complaints about sat courier mail they have priced it at $1.10 instead of $2.00
Averill, there’s an email from QNP in regard to it and a printed “apollogy sheet” they left with the store stock this morning.
Basically. it should be $2 (so remark/re sticker/etc it if you got any) but if anyone really complains sell it for the marked price and notify QNP who will ensure you suffer no financial penalty.
Thanks for that paul no didnt get email or printed apology sheet yes have put up our own notice explaining the problem but qnp isnt receiving the complaints but have offered to take their name an address and have given c/m phone number to them again its the newsagent supporting your problem shame the support isnt given the other way