With two new issues of Lovatts titles out this week, we pulled them forward so that they are at the front of our Lovatts crossword display.
Too often I see newsagencies where titles are replaced in the pocket in which they were situated. In a category like crosswords, especially with Lovatts titles, it is important to bring forward the latest issues so they are the fresh hero of the section of the magazine display.
Yes, this takes time. It is what we need to do if we are to be seen as magazine specialists. Daily attention to the magazine department is what can separate us from supermarkets and others selling magazines. I put our sales growth down to the attention we provide.