A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Making English magazines more accessible

In our magazine relay completes ten days ago I created more space and a better position for English magazines.  I can already see a list in sales.  Sales were growing anyway – now sales are growing faster.  This placement change is also helping sales of titles near to the English magazines.  Newsagents can increase magazine sales by relaying magazines based on careful analysis of sales and consideration of the range of titles carried in the shop. I appreciate that I have already said this recently.  I want the message to get through and newsagents to embrace the opportunity of annual magazine relays with regular (at least monthly) tweaks.

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