Offering further evidence of a shift in magazine publisher engagement with the newsagency channel, Express Publications is today announcing to newsagents that for the first two issues of the re-launched Truckin Life magazine newsagents will receive 75% margin – this is three times what we receive for most magazines. This is a smart move by Express, one I wholeheartedly endorse.
The newsagent communication from Express is straightforward, it contains the key information we require including an explanation of the scale out model for the re-launch. Information like this is tremendously helpful:
The magazine is being promoted to truckies across the country.
Our research shows the title appeals to drivers of small and large trucks, not just the heavy truck drivers.
Place the magazine prominently in your motoring and 4WD sections.
For the best results place the magazine near your counter or in a high traffic area.
So every agent can share in this opportunity any agent not currently receiving the title or agents who receive only 1, 2 or 3 copies will receive 4 copies in October and November.
Every agent who currently receives 4 or more copies will receive an additional 1 copy
Smart newsagents will use the margin bonus to give the title prominence when it goes on sale later in October. The goal has to be to uncover shoppers who not only purchase the title on re-launch but to come back again and again for it.
Newsagencies are perfect businesses for habit based shopping.
I love these initiatives from Express Publications- the increased commission on these good selling magazines will certainly see them given high priority for our promotional space. Thanks Express!
Likewise….!!
Baz
thumbs up from me
This will be on our counter as magazine of the week initally the dual located in the truck section and with the newspapers for a week or so.
Great to see some publishers acknowledging our importance in making their magazine as successful as possible.
YEP SAME HERE will gladly support any magazine that is happy to support us
Have only ever sold one or two here, but I’m up for the challenge!! 75% is a great motivator!
Express have been offering 3 free issues of their publications to new and existing subscribers over the last month or so.
http://caravanersforum.com/viewtopic.php?f=9&t=19309
Fantastic – Will as Brendan said push via magazine of the week.
I think it will be “Magazine of the MONTH” here in my store…….thanks Express Publications !!!!!
Received email like most have today from Network regarding Express Media’s Publications.
NO MORE FULL RETURNS for theirpublications.
Congratulations Mark and fellow posters for highlighting this and the burden it has on Newsagents. I believe this blog site had a lot to do with this decision.
I am sure Express Media needed to makes some business decisions as well and I hope their new model works.
I am only a small operator however I will try and avoid supplementry returns where possible and build up my magazine range as well.
Thanks to Mark & Express Media.
I owe the Publisher of Truckin Life a big apology. I normally recieve 54 copies and sell 2 to 3 copies. Because of the increased commission i asked for 10 copies this month and had planned on promoting it very heavily. I had to be away last week and one of the girls have early returned 7 copies (as per our sales data). So to the publisher i wholeheartedly apologise for this. Opportunity missed 🙁
Al
That should read 5 copies not 54…..i should have stayed in bed today !!!
We promoted this mag with pos within its category position and a full waterfall display. We have sold out. Great stuff!