We have already doubled last year’s sales of the AFL Football Record – grand final edition. In just one day, yesterday, we have doubled what we sold in five days last year. We did this by offering it to customers across the counter, by promoting it with the display in the photo and with tactical placement next to the newspapers. The excellent sales result is a testament to the wonderful support of our team in asking shoppers if they would like a copy – who said newsagents can’t get their team members engaging with shoppers abut products?!
The terrific result goes to show what we can achieve by leveraging the shopper traffic in our businesses. The McDonald’s approach of would you like fries with that works when you run it with the right offer and the right time.yesterday, with two Victorian teams in the AFL grand final, the timing was perfect.
What makes the result even better is that we have made the sales and will bank the results close to four weeks ahead of when we have to pay for the stock. I mention this to go on the record as indicating that there are times when the magazine distribution model works in our favour.
Once again some of us are more equal than others – no stock here, docket in Connect dated tomorrow, lets hope some stock actually arrives
We got 1 copy Monday sold straight away… now have to wait untill tomorrow to get the other 14!
im a little suprised (and disappointed) no Collingwood jokes yet
Rick the joke is Collingwood followers buying something with words and not just pictures … I guess.
Mark that was funny . i cannot really comment on anything to do with AFL as i do not follow it or live to far away to sell any AFL products . Up here real men play a game of rugby league …
Shaun S,
Is it Manly or Warriors to win.? Even real men in NSW play Rugby League.
Warriors ! (ducks quickly out of sight…). Baby Warriors too – they are awesome!
I am going warriors
Unfortunatley as we are in Cairns we will not get the Record until Friday but as we have in previous years our customer know we go to the effort to get them and generally we have had an 80% sell rate.
I must also say that Gotch have been good in making sure that we don’t get dropped of the list>