We are promoting the latest issue of Girlfriend magazine with a high-profile in-location display as it comes with a quality free gift on the cover. The display has only been up a few days and already it is working, sales have been good. I expect we will sell out of this issue. the key is placement so that the gift can be easily seen by browsers. This is where the more modern magazine fixturing gives newsagents better merchandising options compared too the our of date wooden magazine fixtures.