I am pleased that News Magazines has trimmed the supply of MasterChef magazine. On our current supply we should hit a sell through of 75%. For previous issues we were lucky to git a 20% sell through. The cost of space and handling the returns made me look darkly on the magazine. With the cut in supply I can focus more on building sales.
The Maggie Beer cover in the current issue is sure to help sales. Maggie is widely loved and respected. Any magazine with her on the cover sees a boost in sales. I am planning on putting this issue at the counter later this week.
I do wonder if all recent giveaways and deep discount subscription offers have impacted the MasterChef sales. All of these deals run the risk of devaluing the product in the minds of shoppers, especially when they have so many food titles from which to choose.