We have placed the latest issue of Delicious magazine so that the free block of Lindt chocolate which comes with the magazine can be easily seen. This is the only way to handle such a valuable gift. Newsagents and others who give this issue just one pocket because that ‘s what they always do are set to lose sales as a result. This is a premium issue and it needs to be treated as such. If we have stock left later this week we are planning on giving Delicious come counter time.
I’d note that supermarkets do not have Lindt chocolate on their copies – something for newsagents to promote.