Our customers love Gardening Australia magazine so we make sure that it is easy to find when a new isssue comes out. We give it space at the front of the gardening title section – so that the full cover can be seen.
I work on the principle that buyers of many monthly magazines rarely purchase every copy and that we as retailers have to help monthly titles. We are able to display the full cover of 33% of all of our magazines. We work hard to put titles in the spotlight which respond to this attention. This means placement such that the full cover is easily seen – as is the case with the latest issue of Gardening Australia. The photo shows exactly how the title looks in-store.