I was helping a friend manage their classified ads with a regional newspaper this week and wanted to search for one of their ads by content. No, this was not possible. I would have preferred to place the ad online, controlling the content myself. No, this was not possible. So, while the rest of the world embraces search and gets how important this is in business, this newspaper had to use some other, more arcane, method to find the ad. The experience overall was awful, a real turn off for anyone wanting to advertise on the classified pages of this newspaper.