Click on the image to see an excellent visual merchandising display of 2012 diaries created by the team at one of my newsagencies. This display is different to our usual diary display. Most newsagents prefer to stack diaries on the shelves. This display embraces the colour and shapes of the products. The result is a boost in browsing and this, of course, drives sales. It’s an excellent display in my view and will help us drive better diary sales than last year.
The challenge for newsagents is to go beyond the usual in displaying products like diaries and being creative. If you’re not sure what to do, ask someone – there are plenty of visual merchandising experts who can help. The photo itself offers excellent ideas.