As I blogged recently, we have been having some fun with a range of ‘pills’ like this one. While it looks like a pill, it is actually a 10cm long foam stress ball – for the hypochondriac. Shoppers laugh when they get what the product is. Some then proceed to list who it would be ideal for.
Sales have been good – from a very simple hang sell display on a gift table facing into the shopping mall.
I like this type of product because it offers an unexpectedly enjoyable experience to most who notice it. It is bound to help drive good word of mouth for our business too. Plus, it broadens our range of gifts.
Gifts can mean so many things from the high end item for the home through to this simple and inexpensive stress ball.