Another change from our recent magazine relay in the placement of our ACP cookbooks. We have increased the space allocation in an effort to drive sales of all formats. We have the new titles co-located with food titles in the women’s magazine aisle and the full range as shown below in another aisle.
You can see that we are giving the mini cookbooks equal space with the regular size titles. This is designed to lift sales of the mini cookbooks.
We will continue to treat launch titles differently with placement in impulse units at the front of the newsagency.
While we would have preferred to fit the full cookbook range in our women’s magazine aisle, this was not possible if we were to maintain a professional display of magazines.