We have been enjoying terrific success with a display unit of the Smurf themed Kinder Surprise at our main sales counter. With the movie opening last Thursday we received stock in ideal time to leverage interest.
The first unit sold through quickly and we’re well into our second unit. The new Smurf movie is proving to be one of the best movie merchandise opportunities we have had for some years – generating nice new traffic and excellent impulse purchase business.
Spot on. I have sold out of my first 2 units. The first one sold out on the first day it was on display. The key is to have it at the counter for impulse sales.
We have sold through at least 7 boxes of the Smurf Kinder Surprise, its been fantastic! Until a kid doesnt get a Smurf inside and you read the fine print on the front of the box stating ‘Not all eggs contain a Smurf inside’ (the ones with Smurfs are heavier)