The Sunday Herald Sun yesterday had a post-it note type ad for tourism in NSW and Qantas Holidays stuck over a headline for their report on the Carlton / West Coast Eagles match. The placement of the ad says a lot to the AFL and AFL fans in Victoria. There were plenty of comments yesterday – customers hated it. We agree with them. Covering up editorial content in this way damages the brand. It also indicates that publishers care less about editorial content.
oh well it is only the AFL
Sacrilege Shaun…oh and we woz robbed wot a blatant free to ignore!!!!!!
We’re the Eagles…the West Coast Eagles….