I have to confess that I don;t regularly check out Dolly and Girlfriend magazine. This is why I missed the opportunity with the latest issues – they both feature Selena Gomez on the cover. Selena and Justin are dating, apparently. This presents us with an opportunity to promote both titles in a good impulse purchase location, especially in newsagencies where Beiber products sell. This is what we will do.
I NEARLY missed Nirvana on the cover of Rolling Stone – just so happened to be on the front counter when 2 teens bought a copy each. I checked sales and ordered extra online on last Sat morning, they arrived (Network) last Monday, and I have sold out today. So, last month sold 8, this month sold 22. Now when this happens, allocations really ARE difficult to get right
thats how it should work , have a standard order and add to it as you wish depending on how sales are and as you say what is on the cover , unfortunantly all your work in achieving sales will be squashed because of the system that is in place who knows you will probally end up with 50 next time round
Yes shaun, that is likely !! And it will all be MY FAULT if I have to early return to protect my cash flow !