We have been promoting a selection of kitchen, bathroom, home and related magazine titles on one of our impulse stands this week. Since spring is here people are starting to think more of home renovations so I felt it was time to put this segment of our magazine range in the spotlight.
It’s a very simple display where the titles are the heroes. You can see that I am using well known mastheads to anchor the display.
The display is on the edge of the dance floor and will be seen and passed by more shoppers than the titles would encounter in their usual location. This is what this promotional activity is all about – getting niche titles in front of more eyeballs. We know this drives sales. It’s certainly worth the time and space investment.