Check out the display created by the visual merchandising team at one of my stores for the Victorian Dollshouse Collection part series. This brilliant display is an excellent invitation drawing shoppers in from across the mall to not only look at the product but to shop the business generally.
We don’t look at displays as necessarily paying their way. It’s more about the overall business achieved from the additional traffic.
Renee and the team can be very proud of what they have created.
I early returned this title as soon as I read that the doll house was not available through the newsagent.
the decision to early return was out of protest. part works consistantly try to strip the sale away from the newsagent via subscriptions, but this bold statement that thew newsagent would not be able to be involved in the main part of this product was simply wrong.
peter
i am looking to subscribe for the free doll house but did not get a form with my issue can you help
Sorry – are you saying that newsagents are expected to sell the components, yet aren’t able to offer the house?
Really??
Jeez, Louise. More front than Myer :-/
I use to buy bits of the doll house back in 2007-08 from the news agency, came with a magazine! Was 13 dollars I think for a price! Piece of furniture or a wall or something! P**sed me off cause while I’m in the middle of collecting it, they stopped it and started selling something else with pieces! so never got to finish it off for my daughter at the time
Y&G correct . do we keep it or be dumb and early return not sure onthis one , i am giving it a shot but not sure if i like the whole idea on how they can just buy it straight up without buying any of it from a newsagent .
I see this as a glass is half full opportunity to tap into the TVC and use a display to draw new traffic and to leverage this into other sales while they are in store. I do not look at nor work with as partworks as a life of the series opportunity.
i see it as a bit of false advertising when you look at it first up . i have almost sold 8 copies untill you tell them that no it is not a doll house ,you have to buy it seperatly and they put it back on the shelf . The thing is the actual doll house should be available from us and not direct .
Anyway as i mentioned i will give it a go and see what happens with it
Fantastic display. I wish we had that kind of display material available to us. I am a massive believer in partworks and suggest that agents look at them in two ways – first as a huge sales opportunity with issue 1 (for any title of partworks) then building a customer base for putaways – yes there is risk and phonecalls etc but most of these customers end up spending 10’s of thousands of dollars in my store every year. These customers are our No.1 Priority and sales for our overall magazine category for any given year are directly related to the success (or otherwise) of what we call the partworks season. this partworks is disappointing in the way the dolls house is to be handled. I would prefer that all of these things be available to the newsagent – even at firm sale with a more appropriate margin. The publisher really should be using their own methods to entice subscriptions – starving agents of supply after 3 or 4 issues negatively impacts on future opportunities.Clearly the cost of distribution through the magazine distributors makes it less profitable than directly supplying an individual customer. That being the case, why don’t they supply direct to specialist partworks newsagents and skip the middle man?
20 yr, our team was supplied one poster by the publisher.
Well done to yuor team. I’d like to know how they made the roof for the display, it ‘makes’ the display.
If you call Renee at newsXpress Watergardens I am sure she would be happy to explain: 03 8361 5555
Hello 20,
I made the roof by sticking 2 A2 cardboard pieces together, trimming the corners and then ruling the tiles on with a black marker. I googled Victorian windows on google images and then increased the size to make them big enough for the display. I was sent 1 poster and stuck it to an A2 piece of cardboard. The bottom of the display is triangles cut from A4 attached to a full piece if A4. Thank You for your lovely comments. I am really proud of this display. We have 4 copies left out of the 27 we were allocated!
Thanks Renee,
Again, Great Job.
anyone else recieve this one again today ?
shauns,
Did not recieve this today. If we had it would have been returned. We did this as putaway for a couple of customers and we got sick of returning stock that arrived damaged then waiting weeks for replacement stock to arrive. Even replacement stock in two cased arrived damaged.
it didn’t sell a few years back not sure why it would now
We received the classic pocket watches relaunch here in Canberra
I noticed this was coming again,Perhaps before they started the series again they could have filled all the back orders for the last series instead of cancelling them and leaving customers who have paid over a grand with an incomplete set.
Yes recieved the watch one as well
Courier just arrived. Pocket Watches and Vic dolls houses. I’ll give the watches a go but after the amount of packing damage you get with Vic Dolls House and the unfilled back orders which I’m still rope-able about I’ll have to think about whether it’s worth the pain.
i recieved one box full of them and unfortunantly it will cost about the same dollar value to send them back this is where the system is wrong ,So keep them or not it will cost me about $18
Received 9 of the Dolls House and have already early returned the lot as after the hassle with unsupplied back orders from the last time I’m refusing to go through that again.
Early returning them – how insulting to be
sent these on the 29th of April to be included in the current month.
Mine also came broken last time and caused a huge headache when people realized that we didn’t have the house as
well. Poor judgement and abuse of our
retail premises.
I am appalled at what it costs us to early return unwanted and unsolicited product.
So with it coming out so soon and without us being consulted, what are we going to do about this? I bet most of us pay to ship the unwanted stock (in a saleable form) back to the distributor.
yep mine going back as well, don’t see we have many other option. no worth trying to sell as we had issues last time with broken pieces every shipment.
We are sending our full shipment back today, is there a way we can all get together and look at how we can change this to a fairer system that will suit all, I have been told (not sure if this is correct) that supermarkets are paid for the magazine space and they can advise unsold numbers of magazines without returning??
what needs to happen next is that agents that returned their full allocation, ie 100% returns, SHOULD NOT be supplied any further issues, ie future allocations cut to ZERO. See what happens!!!!!!
pretty sure if you call them up about all the “DAMAGED ” ones that are in the box you should not have to return them and get a credit .
Yep, the question is what can we do to ensure that this doesn’t happen again not just on this occassion ? It should also extend to the other issues we have with magazines ( I was getting fired up yesterday while processing early returns prior to end of month to see a particular title bagged with old magazines that still had the old price tags from their first outing still on them).
Perhaps there is justification to bill the destributors for returns of titles that are supplied outside of a reasonable quantity as previously indicated by historical sales. With Dolls House being such a recent release they must have still had my sales history to see that 2 per week prior sales and first release issues does not translate into a need for 9 copys !
We sold 2 per copies of each issue and were sent 27 copies today!!
Same as in Canberra, we only received watches in Mittagong.