We have been promoting (and continue to promote) the launch issue of Smith Journal in another of my newsagencies with this placement in an perfect location for shoppers to see the title.
We are also promoting the title in an email campaign to customers. It’s a nice looking magazine, unlike anything for the target market. Like frankie from the same publisher, Morrison Media, I think Smith Journal will take a while to build a following but once it has this they will stick and help sales grow.
I’d urge newsagents to back this new title as it’s for a shopper who is most important to the future of our business. I am hearing plenty reports of sell outs in newsagencies … a good story for our channel.