We are promoting the latest issue of the outdoor room in one of my newsagencies with this aisle end display facing into the women’s / home magazine area.
We are also going to give the title a run on the weekend next to newspapers where it is certain to pick up incremental business – especially with Spring here. I’d urge newsagents to seek out this title for special treatment in the first week or two of the on-sale period.
With Jamie Durie back on TV, albeit on a different network, there’s an opportunity to leverage this to support the magazine.